menu

metaverse avatar head of designer james touhey

A11day® is the work of
James Touhey, a full-stack
designer and founder,
passionate about building
new products & brands.

A11day® is the work of
James Touhey, a full-stack
designer and founder,
passionate about building
new products & brands.

A11day® is the work of
James Touhey, a full-stack
designer and founder,
passionate about building
new products & brands.

See Bio

work

about

View Work

View Work

Design Director

FORT Robotics - Rethinking a platform to safely control bots & autonomous things.

fort manager desktop dashboard
man using fort wireless remote controller testing autonomous vehicle
fort manager desktop application configuration history screen

2022-2023

Product Design, Design Leadership

View Case Study

View Case Study

FORT builds wireless remote controls and emergency stop devices to keep humans safe when working with robots and autonomous machines. I led an extensive redesign of the FORT Manager platform that enables customers to set up, configure, and manage devices.

FORT builds wireless remote controls and emergency stop devices to keep humans safe when working with robots and autonomous machines. I led an extensive redesign of the FORT Manager platform that enables customers to set up, configure, and manage devices.

Director, Product Design

O'Reilly Media - Evolving a $150m ARR enterprise SaaS learning platform.

fort manager desktop dashboard
man using fort wireless remote controller testing autonomous vehicle
fort manager desktop application configuration history screen

2017-2022

Product Design, Design Leadership, User Research, Design System

Past Works Overview

O'Reilly is an Est. $150m+ ARR learning platform offering SaaS-based training and learning solutions to the Fortune 100+. I was pivotal in creating O'Reilly's first design system, redesigned the Teams and Admin experience, launched a new Dev docs tool called Workbooks, and grew and led the team through the start of a multi-year platform redesign.

O'Reilly is an Est. $150m+ ARR learning platform offering SaaS-based training and learning solutions to the Fortune 100+. I was pivotal in creating O'Reilly's first design system, redesigned the Teams and Admin experience, launched a new Dev docs tool called Workbooks, and grew and led the team through the start of a multi-year platform redesign.

Design Director

WithMe - Designing a retail brand and product for smart stores nationwide.

man using fort wireless remote controller testing autonomous vehicle
fort manager desktop application configuration history screen
fort manager desktop dashboard
fort manager desktop application configuration history screen
man using fort wireless remote controller testing autonomous vehicle

2015-2017

UI/UX, IA, Brand, Identity, Art Direction

Past Works Overview

WithMe Brand Development

WithMe was an innovative Retail/FinTech startup enabling online retailers to sell goods in the physical world with low-to-no inventory. I led design for multiple generations of its B2B ordering platform and point-of-sale apps, along with rebranding the company 2x across all touch points—both digital and physical.

WithMe was an innovative Retail/FinTech startup enabling online retailers to sell goods in the physical world with low-to-no inventory. I led design for multiple generations of its B2B ordering platform and point-of-sale apps, along with rebranding the company 2x across all touch points—both digital and physical.

Co-Founder, Head of Design

theLIFT - Building a digital innovation agency serving major brands & startups.

2010-2015

UI/UX, Art Direction, Design Strategy

Archived Website

theLIFT worked with emerging tech to develop early-stage products for startups and produced content for major brands like Sony, Qualcomm, and Apple. I co-led design across all major projects and was responsible for everyday operations across offices in San Diego and Buenos Aires. theLIFT was acquired in 2015 by long time client, OrderWithMe.

theLIFT worked with emerging tech to develop early-stage products for startups and produced content for major brands like Sony, Qualcomm, and Apple. I co-led design across all major projects and was responsible for everyday operations across offices in San Diego and Buenos Aires. theLIFT was acquired in 2015 by long time client, OrderWithMe.

Designer, Freelance

Accel Robotics - Creating a new visual language for an AI operating system.

2016

Identity, Branding, Art Direction

Accel used AI, neuroscience, and computer vision to create Aura, an innovative 360º visual OS. This technology empowers machines to perceive and interpret the real world in three dimensions: people, products, and actions. I crafted an identity and brand system to market this groundbreaking technology.

Accel used AI, neuroscience, and computer vision to create Aura, an innovative 360º visual OS. This technology empowers machines to perceive and interpret the real world in three dimensions: people, products, and actions. I crafted an identity and brand system to market this groundbreaking technology.

Co-Founder, Designer

Holo - Standardizing communications between marketers and influencers.

2022

Product Design, User Research

View Case Study

View Case Study

We developed a research-driven web app to streamline the creation of comprehensive briefs for marketers and provide an intuitive, mobile-first experience for creators, addressing disparate methods used by companies seeking social influencers.

We developed a research-driven web app to streamline the creation of comprehensive briefs for marketers and provide an intuitive, mobile-first experience for creators, addressing disparate methods used by companies seeking social influencers.

Co-Founder, Designer

Manifest - Giving movers x-ray vision when storing and unboxing goods.

2017

UX/UI, Packaging

Manifest helps people organize and track personal belongings during a move using a mobile app and smart labels. Users can scan labels to preview package contents. I designed the mobile app experience, smart labels, and packaging. The concept never reached the market.

Manifest helps people organize and track personal belongings during a move using a mobile app and smart labels. Users can scan labels to preview package contents. I designed the mobile app experience, smart labels, and packaging. The concept never reached the market.

Design Director

Zappos - Designing a store identity for the world’s largest online shoe retailer.

2015

Identity, Branding, Art Direction

Store Launch Video

WithMe partnered with Zappos to launch their first physical store in Las Vegas, a 20,000 square foot space in a transformed casino. Shoppers could try on clothing, and purchases were made via kiosk and drop-shipped. I created an identity, store materials, and an ad campaign to promote the launch.

WithMe partnered with Zappos to launch their first physical store in Las Vegas, a 20,000 square foot space in a transformed casino. Shoppers could try on clothing, and purchases were made via kiosk and drop-shipped. I created an identity, store materials, and an ad campaign to promote the launch.