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James Touhey — an experienced design leader driving business impact through human-centered and data results-driven solutions.

James Touhey — an experienced design leader driving business impact through human-centered and data results-driven solutions.

James Touhey — an experienced design leader driving business impact through human-centered and data results-driven solutions.

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FORT Robotics

Streamlining an IIoT device platform to deliver customer value in half the time.

  • fort manager desktop dashboard
  • New FORT Manager configuration settings view
  • FORT Manager app shown on three different mobile devices to show responsive layout.
  • man using fort wireless remote controller testing autonomous vehicle
  • fort manager desktop dashboard
  • New FORT Manager configuration settings view
  • FORT Manager app shown on three different mobile devices to show responsive layout.
  • man using fort wireless remote controller testing autonomous vehicle
  • fort manager desktop dashboard
  • New FORT Manager configuration settings view
  • FORT Manager app shown on three different mobile devices to show responsive layout.
  • man using fort wireless remote controller testing autonomous vehicle
fort manager desktop dashboard
Detailed view of the new FORT Manager mobile-web interface.
New FORT Manager configuration settings view

2022-2023

Product Design, Design Leadership

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View Case Study

I led an extensive redesign of the FORT device management platform, increasing customer satisfaction by 30% for customers like John Deere, CAT, and Trimble. The new version enabled customers to create their device setup in half the time and cut internal Dev time by 40% when adding support for new devices.

I led an extensive redesign of the FORT device management platform, increasing customer satisfaction by 30% for customers like John Deere, CAT, and Trimble. The new version enabled customers to create their device setup in half the time and cut internal Dev time by 40% when adding support for new devices.

O'Reilly Media

Increasing content consumption by ~15% with new outcome-driven navigation.

  • New O'Reilly homepage and global navigation with the search field in focus.
  • New O'Reilly navigation being shown on two mobile web devices.
  • New O'Reilly global navigation shown on the book reader interface.
  • New O'Reilly homepage and global navigation with the search field in focus.
  • New O'Reilly navigation being shown on two mobile web devices.
  • New O'Reilly global navigation shown on the book reader interface.
  • New O'Reilly homepage and global navigation with the search field in focus.
  • New O'Reilly navigation being shown on two mobile web devices.
  • New O'Reilly global navigation shown on the book reader interface.
New O'Reilly navigation being shown on two mobile web devices.
New O'Reilly global navigation shown on the book reader interface.

2022

Design Leadership, Information Architecture, User Research

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View Case Study

O'Reilly is an Est. $160m+ ARR learning platform offering SaaS-based training and learning solutions to the Fortune 100+. I led the team through a multi-phased platform redesign, starting with new global navigation. The new nav increased content consumption by an estimated 15%, improved customer satisfaction, reduced marketing spend, and improved sales enablement.

O'Reilly is an Est. $160m+ ARR learning platform offering SaaS-based training and learning solutions to the Fortune 100+. I led the team through a multi-phased platform redesign, starting with new global navigation. The new nav increased content consumption by an estimated 15%, improved customer satisfaction, reduced marketing spend, and improved sales enablement.

WithMe

Designing a retail brand and product for smart stores nationwide.

man using fort wireless remote controller testing autonomous vehicle
fort manager desktop application configuration history screen
fort manager desktop dashboard
fort manager desktop application configuration history screen
man using fort wireless remote controller testing autonomous vehicle

2015-2017

UI/UX, IA, Brand, Identity, Art Direction

Past Works Overview

WithMe Brand Development

WithMe was an innovative Retail/FinTech startup enabling online retailers to sell goods in the physical world with low-to-no inventory. I led design for multiple generations of its B2B ordering platform and point-of-sale apps, along with rebranding the company 2x across all touch points—both digital and physical.

WithMe was an innovative Retail/FinTech startup enabling online retailers to sell goods in the physical world with low-to-no inventory. I led design for multiple generations of its B2B ordering platform and point-of-sale apps, along with rebranding the company 2x across all touch points—both digital and physical.

theLIFT

Building a digital innovation agency serving major brands & startups.

2010-2015

UI/UX, Art Direction, Design Strategy

Archived Website

theLIFT worked with emerging tech to develop early-stage products for startups and produced content for major brands like Sony, Qualcomm, and Apple. I co-led design across all major projects and was responsible for everyday operations across offices in San Diego and Buenos Aires. theLIFT was acquired in 2015 by long time client, OrderWithMe.

theLIFT worked with emerging tech to develop early-stage products for startups and produced content for major brands like Sony, Qualcomm, and Apple. I co-led design across all major projects and was responsible for everyday operations across offices in San Diego and Buenos Aires. theLIFT was acquired in 2015 by long time client, OrderWithMe.

Holo

Standardizing communications between marketers and influencers.

2022

Product Design, User Research

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View Case Study

We developed a research-driven web app to streamline the creation of comprehensive briefs for marketers and provide an intuitive, mobile-first experience for creators, addressing disparate methods used by companies seeking social influencers.

We developed a research-driven web app to streamline the creation of comprehensive briefs for marketers and provide an intuitive, mobile-first experience for creators, addressing disparate methods used by companies seeking social influencers.

Accel Robotics

Creating a new visual language for an AI operating system.

2016

Identity, Branding, Art Direction

Accel used AI, neuroscience, and computer vision to create Aura, an innovative 360º visual OS. This technology empowers machines to perceive and interpret the real world in three dimensions: people, products, and actions. I crafted an identity and brand system to market this groundbreaking technology.

Accel used AI, neuroscience, and computer vision to create Aura, an innovative 360º visual OS. This technology empowers machines to perceive and interpret the real world in three dimensions: people, products, and actions. I crafted an identity and brand system to market this groundbreaking technology.